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AI lifestyle app
An AI interior-design app built from scratch, then tuned into a subscription business with thousands of paying users.
monthly recurring revenue
$7.7K+
Monthly recurring revenue
7,000+
Active customers
660+
Active subscriptions
The challenge
The client had an idea for an AI interior-design app and no product yet. Building it was only half the job. The harder half was turning a good idea into something that actually earns: an app people would not just download, but pay for, month after month. Plenty of well-built apps never cross that line. HomeDeco had to.
What we did
We built HomeDeco from scratch, then stayed on to grow it, because a launch is a starting line, not a finish.
Once it was live, we set up proper analytics and studied how real users moved through the product, then went to work on the moments that decide whether someone pays: onboarding and the paywall. We optimized both flows around real behavior rather than guesses, and ran continuous A/B tests on the App Store listing itself to lift the conversion rate from impression to install. Every change was pointed at the same target: more users reaching the product, more of them subscribing, and more of them staying.
The result
HomeDeco now runs as a real subscription business: over $7,700 in monthly recurring revenue, more than 7,000 active customers, and hundreds of active subscriptions, from a product that started as an empty repository.
Recurring revenue is the honest test of an app. Downloads flatter you; subscriptions pay you. Getting thousands of people to not only try an app but keep paying for it is the hard part, and it is what turns an idea into a business. That is the work we do after launch, not just before it.
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Fast sprints. - Senior execution. - Growth-focused launch.